Whats the deal?

A niche card game recently exploded in popularity when its supposed creator, Professor Lars ,died under mysterious circumstances. in the professor's will he stated that the IP rights and ownership of the card game, as well as his personal documents on the making of the game, and personal mansion, would be the grand prize of a tournament run by his eclectic acquaintances and Widower. thousands of people sign up for this tournament from upstart buisnessmen who want a profitable IP, Gamers who want the fame and popularity of winning the biggest tournament ever, People who want the game to be open sourced and available to all, and a group of cultists who claim that the game was invented by aliens who uplifted humanity (whata  bunch of weirdo's). with all of these competing forces, where do you stand, whats your goal for the game?